More importantly, how did Wilco, The Flaming Lips, The Shins, Ween, and Motörhead land on the soundtrack to the first "SpongeBob" film? Many of these artists have contributed to soundtracks in the past- The Flaming Lips rode the success of "She Don't Use Jelly" all the way to Batman Forever, The Shins had a life-altering role in this year's Garden State, and Ween have appeared, along with Pantera (!), on a previous "SpongeBob" soundtrack- but here, their original material is geared toward young children. However: Is SpongeBob truly a model of forgiveness and understanding, or just an adorable, inoffensive tool in Nickelodeon's merchandising arsenal? The metaphorical sweaty bodyguard of Nickelodeon promotion forcefully exerts its presence these days- and does so in stark contrast to the show's uber-amiable wholesomeness. But as these cartoons evolved, so did their marketing practices- the congenial "SpongeBob SquarePants" came with a prepackaged saturation plan.
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In the early 90s, animators like John K, creator of "Ren and Stimpy", fled the toy commercial wasteland of network TV animation and found a niche on the fledgling Nickelodeon network, whose novel idea of airing creator-based cartoons led to the successful first wave of the network's original animated programming. I'll be the first to admit that I don't understand the SpongeBob phenomenon.